Being an Art Director
We were asked to become an Art Director for a chosen work college, we were told that the brief was fast paced and would only be 2 weeks long.
After receiving the brief I thought that remembering some of her older drawings she did (using simple sketches, and mostly pencil) would make it easy to pick out an article, also asked her what article she would like to work with best. I assigned her an article about birds, the article was called 'Crows and Ravens Make New York Comebacks to Caw (and Cr-r-ruck) About' from the 'New York Times.' I gave her the article to look at with no instructions or brief.
http://www.nytimes.com/2016/10/24/nyregion/crows-and-ravens-make-new-york-comebacks-to-caw-and-cr-r-uck-about.html?rref=collection%2Ftimestopic%2FBirds&action=click&contentCollection=science®ion=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection&_r=1
After a group discussion I had realised my mistake. My first mistake was not telling her what outcome I wanted for the illustration, and reading back through the article I had chosen for her I didn't think it was interesting and was rather boring. So after a very brief discussion with her, I decided to change the article to something I knew would be a big eye opener for people. After thinking through what the possibilities of finding an interesting article, I chose to use something close to me, as it would attract the locals.
My second article I chose was about a new mental health recovery unit, that has newly opened in the area.
http://www.herefordtimes.com/news/14821363.New_mental_health_recovery_unit_opens_its_doors_in_Hereford/?ref=mrb&lp=14#gallery0
My first thought was to make sure the image of the illustration I wanted was put down on paper and very thoroughly briefed. Shown below is the brief I made for her.
After receiving the brief I thought that remembering some of her older drawings she did (using simple sketches, and mostly pencil) would make it easy to pick out an article, also asked her what article she would like to work with best. I assigned her an article about birds, the article was called 'Crows and Ravens Make New York Comebacks to Caw (and Cr-r-ruck) About' from the 'New York Times.' I gave her the article to look at with no instructions or brief.
http://www.nytimes.com/2016/10/24/nyregion/crows-and-ravens-make-new-york-comebacks-to-caw-and-cr-r-uck-about.html?rref=collection%2Ftimestopic%2FBirds&action=click&contentCollection=science®ion=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection&_r=1
After a group discussion I had realised my mistake. My first mistake was not telling her what outcome I wanted for the illustration, and reading back through the article I had chosen for her I didn't think it was interesting and was rather boring. So after a very brief discussion with her, I decided to change the article to something I knew would be a big eye opener for people. After thinking through what the possibilities of finding an interesting article, I chose to use something close to me, as it would attract the locals.
My second article I chose was about a new mental health recovery unit, that has newly opened in the area.
http://www.herefordtimes.com/news/14821363.New_mental_health_recovery_unit_opens_its_doors_in_Hereford/?ref=mrb&lp=14#gallery0
My first thought was to make sure the image of the illustration I wanted was put down on paper and very thoroughly briefed. Shown below is the brief I made for her.
She posted her final illustration on her blog, which I was pleased with, as it captured the true image of the article. (Link for her blog is below)
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